Goal: The ad dashboard displays the performance of a specific ad, giving details insights into how audiences engage with the ad. Our team was looking to redesign the dashboard to make it digestible and usable for clients both new and experienced in the platform.
Impact: Our team redesigned a dashboard that included a complex set of data and information. We helped make this data more accessible to users with a range of knowledge so they could apply it to their work.
Voice of the customer
Insights:
- Clients were having trouble understanding how to read and process all the data on the dashboard.
- Clients were looking to get insights from their data as fast as possible, as well as getting guidance on what to do with that data.
Action:
- We redesigned the dashboard to include a focus on clear visual and high level takeaways from the data to help our users get quick insights about their ad performance
- We included titles, labels, and a question pattern in the title to frame the visualizations
